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Kraftrader was founded in Denmark with the goal of expanding and promoting the use of bio and recyclable materials as opposed to plastic and non-bio materials. We envision a world where the land, sky, oceans, and water support an abundance of life rather than an abundance of plastic, and where the air we breathe, water we drink, and food we eat are free of toxic byproducts of plastic pollution. We strive for a future free of plastic and plastic pollution.

Our goals are to:
Our goals are consistent with the Sustainable Development Goals and the three E’s of sustainability.

Clean Water and Sanitation

Ensure availability and sustainable management of water and sanitation for all:

Beyond drinking water, sanitation, and hygiene, Sustainable Development Goal 6 addresses the quality and sustainability of water resources, which are critical to human and environmental survival.

The 2030 Agenda recognises the importance of water resources to sustainable development and the critical role that improved drinking water, sanitation, and hygiene play in other areas such as health, education, and poverty reduction.

Sustainable Cities and Local Communities

Make cities and human settlements inclusive, safe, resilient and sustainable:

Cities are particularly vulnerable to the effects of climate change and natural disasters due to their high concentration of people, infrastructure, housing, and economic activity. Building urban resilience is critical for avoiding human, social, and economic losses, while improving the sustainability of urbanisation processes required for environmental protection, disaster risk reduction, and climate change mitigation.

Greater productivity and innovation are combined with lower costs and lower environmental impacts in resource-efficient cities, which provide more opportunities for consumer choices and sustainable lifestyles.

Responsible Consumption and Production

Ensure sustainable consumption and production patterns:

One of the most difficult global challenges is to balance environmental sustainability with economic growth and welfare by decoupling environmental degradation from economic growth and doing more with less.

Sustainable growth and development involve lessening the use of natural resources and toxic materials, as well as the waste and pollutants generated, throughout the entire production and consumption process. Goal 12 encourages more sustainable consumption and production patterns through a variety of measures, including specific policies and international agreements on the management of toxic materials in the environment.

Life Bellow Water

Conserve and sustainably use the oceans, seas and marine resources for sustainable development:

The oceans cover more than 70% of our planet's surface and play an important role in supporting life on Earth. They are the most diverse and important ecosystem, contributing to global and regional elemental cycling as well as climate regulation. The ocean is a source of natural resources such as food and energy.

Marine protected areas help to alleviate poverty by increasing fish catches and income, creating new jobs, improving health, and empowering women. The growing amount of debris in the world's seas and oceans is having a significant and growing economic impact.
Oceans, seas, and other marine resources are critical to human well-being as well as social and economic development around the world.

The 3 E's of Sustainability


Economy represents our approach to business, both personal and national. On a personal level, we must ensure that we are responsible consumers. We should only buy ethically sourced, environmentally friendly items that will last us a long time. We may feel powerless as individuals at times, but by changing our purchasing habits, we demonstrate to others that we care — and that may be enough for them to begin caring as well.

On a national level, make sure to support legislation and politicians who hold businesses accountable for pollution. This is a difficult thing to do, but just like being a better consumer, demanding more from your representatives will signal to others that this is normal.


Ecology is the active consideration of how to be more environmentally conscious. On a personal level, this entails actively observing the spaces around you — to understand if some aspects of them could be made more environmentally friendly.

Ecology is more concerned with changing people’s attitudes towards the environment. Some people believe that nature is unimportant to them or that it is only something they see. But we rely on nature, and we couldn’t survive on this planet without it.


Equity denotes both equal opportunities and human equality.
We like to believe that the lives of others are unimportant to us these days. However, the inverse is true. Making sure that everyone has a good life makes it easier to solve problems like climate change.

We’ve heard a lot about the effects of climate change — droughts, floods, wildfires, rising sea levels — but it’s easy to forget that many of these issues may not be felt right away. It will also affect the next generation. Equity refers not only to equality among people alive today, but also to the fair treatment of future generations.


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There is no single solution to the problem of plastic consumption and pollution. The future will require integrated solutions that address entire systems of interconnected economic, social, and environmental aspects. Sustainable responses include alternative sustainable materials, a shift in consumption patterns and mindsets, waste management reforms, new recycling technologies, and, ultimately, new growth models.